Allu's message to Bollywood- Pushpa reminded us of the power of common audience

Pushpa 2- The Rule: Launching the trailer of Allu Arjun's much-awaited film Pushpa 2 at the historic Gandhi Maidan in Patna was not just a promotional strategy, but an attempt to re-recognize the power of the common audience in the world of cinema. This move shows that the South film industry has placed that class at the center of cinema, which has been ignored by Hindi cinema somewhere.

Why did Patna become the center of the launch?

When "Pushpa" describes itself as an international and big brand in the trailer, then it is natural to ask why Patna was chosen for such a big event as its trailer launch. The historic crowd gathered at Gandhi Maidan answered this question itself. This crowd was of those cinema lovers who were crazy about Allu Arjun's unique style and dialogues like Pushpa Jhukega Nahi.

Connected with the local: Allu and Rashmika's style

Allu Arjun and Rashmika Mandanna made a deep connection with the audience. Allu started his speech in Hindi - "My salutations to the holy land of Bihar." Rashmika won the hearts of the audience by saying "Ka haal ba, theek thak ba nu?" in a Bhojpuri accent. This moment proves that one can connect with the audience directly by respecting locality and language.

South Cinema vs Bollywood: Caring for the mass audience

Unlike Bollywood, the South film industry has always prioritized the mass audience. Whether it is the success of pan-India films like Baahubali, KGF, or RRR, or the legacy of iconic figures like Rajinikanth, the South has understood the sentiments of every section of audience and kept them engaged.

Bollywood focused on the multiplex popcorn-buying audience and distanced itself from the mass audience. This is the reason why today the Hindi belt audience is drawn towards South cinema. The crowd at Gandhi Maidan in Patna is proof that the mass audience is still as excited about cinema as it was during the single screen era.

Message for Bollywood

This event of Pushpa 2 in Patna was not just a promotional event, it was also a clear message to Bollywood. If Bollywood has to regain its lost popularity, it has to understand the emotions and sentiments of the common audience. It has to give such stories and stars that can communicate directly with the audience on the big screen.

Conclusion

Allu Arjun and his team proved with their trailer launch in Patna that the real power of cinema lies in its common audience. This echo from Patna is not only a celebration of the success of South cinema but also a warning bell for Bollywood. Now it is up to Bollywood to change its direction and turn this challenge into an opportunity.