Amul's turnover reached Rs 59,445 crore, got the status of the strongest dairy brand

Amul News: Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), which sells dairy products under the Amul brand, recently announced in its 50th Annual General Meeting (AGM) that its turnover has grown by 8 per cent in the financial year 2023-24. This growth has been successful in taking its total turnover to Rs 59,445 crore (about $7 billion).

Achievements of Golden Jubilee Year

GCMMF Chairman Shamalbhai Patel said, "We have achieved the historic feat of emerging as the strongest food brand in the world in our Golden Jubilee Year." This year, the total turnover of Amul's group increased to Rs 80,000 crore (USD 10 billion) from Rs 72,000 crore (USD 9 billion) in the previous financial year.

Amul: One of the strongest brands in the world

According to Brand Finance, a leading UK brand consultancy company, Amul has been ranked as the strongest food brand and strongest dairy brand in the world. This is not just a marketing achievement, but it is the result of the dedication and hard work that Amul has put in to build quality and consumer trust in its products.

Farmers' Association

GCMMF, which is the world's largest farmer-owned dairy cooperative, connects 36 lakh farmers from 18,600 villages in Gujarat. Its 18 member unions purchase 300 lakh liters of milk every day. This ensures that farmers are compensated fairly for their hard work, and high-quality products are made available to consumers.

Amul's Journey: From a Small Town in Gujarat to the World Stage

The Amul brand started in 1946 in the city of Anand in Gujarat, which is located about 100 kilometers from Ahmedabad. At that time there was only one Polson Dairy in Gujarat. But, Amul gradually made its presence felt not only in India, but also in many other countries on the strength of its quality and marketing.

Growing popularity of Amul

Amul's wide range of products includes milk, ghee, curd, cheese, ice cream and chocolates, which are highly popular in the Indian market. Amul has attracted the attention of consumers through its unique advertising and marketing campaigns. The slogan "Amul, priceless" now resonates in every corner of the country.

Conclusion

The success of GCMMF and the Amul brand has given a new direction to the Indian dairy industry. For farmers, it is not just a business but also an important means of their livelihood and social empowerment. The story of Amul shows how a local cooperative has gained global recognition and taken the quality of dairy products to new heights in the Indian market.