Apple App Tracking Transparency Feature causes Facebook company Meta to face loss of about 10 billion dollars

New Delhi. Smartphones and social media are two such markets of today's time that no one is unaware of. Meta, the parent company of social media platforms like Facebook, WhatsApp and Instagram, has informed that their social media platform Facebook will suffer a loss of $ 10 billion due to Apple. Let us know about this matter in detail.

Facebook suffered due to Apple

On Wednesday, February 2, 2022, Facebook's parent company Meta has informed that they have suffered a lot due to Apple's privacy change. Meta says that due to the privacy change of iOS, Facebook's company may suffer a loss of $ 10 billion. Meta's CFO Dave Wehner says that iOS will have a huge impact on his company's business this year.

The company happened like this

Meta's CFO says that his company has estimated a loss of $10 billion, and after releasing this information, Meta's shares saw a drop of up to 23%. The loss is being attributed to Apple's app tracking transparency feature, which has had a huge impact on the ad industry.

Apple's App Tracking Transparency Feature

If you are wondering what is this app tracking transparency feature of Apple, then let us tell you that this feature of Apple gives its users more control over their data. This feature was first released in iOS 14.5 Karjan launched last year and now this feature is also present in iOS 15. Let us tell you that about 72% of modern iPhones work on this feature.

How does this feature work

For your information, let us tell you that by using this feature of Apple, iPhone users can get rid of online ads coming on any app. Due to this feature, if you open any app on your iPhone, a pop-up will appear on your screen asking whether you allow the app to be tracked or not. If you select No, app developers will not be able to access IDFA and will not be able to display ads online.

The ad industry is very angry with this feature of Apple, many online advertising companies opposed it and Facebook also ran a marketing campaign against this feature, in which the company said that this change is not being done for privacy but for profit. Is.