Govt shares viral 'Rasode mein kaun tha' meme to advise people to eat healthier

Mumbai: Even as the viral Kokilaben song and many memes it inspired continue to trend on social media, government agencies are using it to raise awareness about the nutritional aspects of chana or chickpeas.

The Maharashtra wing of the Press Information Bureau recently used the popular meme to highlight the inclusion of protein-rich pulse in diets to fight malnutrition.

#RasodeMeinKaunTha

Whoever it may be, ask them to add pulses#PoshanMaah pic.twitter.com/MBSePv4zcp

— PIB in Maharashtra 🇮🇳 (@PIBMumbai) September 2, 2020

In its meme the agency wrote: “Why did Kokila Ben get angry? She couldn’t have protein-rich chana that day”.

Asking people to eat healthy under the Poshan Abhiyan or nutrition initiative, they wrote: “Whoever it may be, ask them to add pulses to your diet”.

The ad comes after the month of September was declared as ‘Nutrition Month’ by PM Narendra Modi in the latest episode of his monthly radio show ‘Mann Ki Baat’.

The catchy song was inspired by a scene from Star Plus show ‘Saath Nibhana Saathiya’. Memes based on the song has been used by brands and other official handles. The show is set to return for a second season.

Yash Mukhate, the engineer-turned-musician behind the song, said that he knew the character was popular but had not anticipated his creation would become this popular.