HC orders Delhi firm to not run ads linking Corona beer to coronavirus

New Delhi: The Delhi High Court, in an interim order issued Monday, restrained a Delhi-based company from issuing advertisements linking the Mexican-made Corona beer with the coronavirus. 

Justice Rajiv Shakdher observed that the “statutory and commercial interests” of the Mexican manufacturers will get “jeopardised” if an injunction is not granted. 

“In the meanwhile, till the next date of hearing, the defendant, its employees, agents, officers, affiliated entities and all others acting for and on its behalf are injuncted from reproducing, broadcasting, communicating to the public, screening, publishing and distributing the impugned advertisement on any media or platform including the social media platforms,” the court ruled. 

The manufacturer of the beer, Cervecería Modelo de México, S. de R.L. de C.V. had approached the high court against Whiskin Spirits, which had worked as a distributor for the beer in 2014-15. 

The Mexican firm told the court that Whiskin Spirits had released an advertisement, in which its WhiskinCraft Whiskey is shown practising “social distancing” from Corona Extra Beer, “thereby indicating to the public that they too shall refrain from consuming plaintiff’s Corona Beer and instead choose the defendant’s ‘WhiskinCraft’ Whiskey as their preferred drink”.

Calling the advertisement as a comparison “bad in taste”, the company submitted that it “is causing incalculable harm and injury to the business, goodwill and reputation” of Corona beer. It has therefore demanded over Rs 2 crore in damages. 

The Mexican company was represented by advocates Pravin Anand, Shantanu Sahay, Aasish Somasi and Rohan Sharma.