Hotstar will now show World Cup and Asia Cup absolutely free, made a big announcement

World Cup- Asia Cup: OTT platform Disney Plus Hotstar on Friday (June 9) announced that users will be able to watch all matches of Asia Cup 2023 and ICC Men's Cricket ODI World Cup 2023 for free on the app. Hotstar is going to try Mukesh Ambani's Jio Cinema method to increase its viewership. By doing this, Disney + Hotstar wants to challenge the growth of Jio Cinema in India. Jio Cinema had shown all the matches of IPL 2023 for free, due to which the company got record viewership.

Users will not need a subscription to watch the match

Disney+Hotstar is also now looking to achieve record viewership by showing all the matches of Asia Cup and World Cup for free. Users who use the Disney+ Hotstar app will not need any subscription to watch all the Asia Cup and World Cup matches.

Asia Cup will be held in September and ODI World Cup in October-November

New users will also be able to watch all the matches of both the tournaments for free by installing the Disney+Hotstar app on their mobile phones. The company claims that more than 54 crore mobile users will benefit from this. The Asia Cup will be held in September and the ODI World Cup in October-November.

Asia Cup September and ODI World Cup later this year

The decision is yet to come regarding the organization of Asia Cup 2023, but its matches are to be held in September 2023. After this, the ODI World Cup is to be organized in India at the end of the year 2023. This time a total of 10 teams are participating in the World Cup. In this, including host India, where 8 teams have qualified directly. At the same time, 2 teams will qualify for the main tournament through the qualifier round starting this month in Zimbabwe. Sri Lanka and West Indies are also included in these teams.

Head of Disney + Hotstar said – We made the audience happy

Sajith Sivanandan, Head of Disney + Hotstar, said, “Our company is at the forefront of the rapidly growing OTT industry in India. We have so far introduced several innovations to enhance the viewer's experience, with which we have delighted our viewers globally.

We are now making the Asia Cup and ICC Men's Cricket World Cup 2023 available to all viewers for free. We are confident that by doing this, the company will be helped in developing the overall eco-system.

Jio Cinema got record viewership in IPL final

The recently launched new streaming service Jio Cinema App achieved a record viewership of 32 million for the Indian Premier League 2023 final. Which is the highest viewership record of live streaming event in the world.

In July 2019, Disney Hotstar, the former digital streaming partner of IPL, added more than 25 million viewers simultaneously for a cricket match. No one could break this record for many years. This match was the semi-final match of the ODI World Cup 2019, in which India and New Zealand were face to face.

IPL's digital streaming rights were acquired for $ 2.9 billion

Jio Cinema app was the official streaming partner of IPL 2023. Reliance's Viacom-18 acquired IPL digital streaming rights from 2023 to 2027 for about $ 2.9 billion (Rs 23 thousand 917 crore), which were previously held by Disney.

Disney + Hotstar's paid subscribers are steadily decreasing in India

Ambani's media venture had left behind many other companies including Disney + Hotstar to acquire the digital rights of IPL. Since then, paid subscribers of Disney + Hotstar in India are continuously decreasing.

Jio Cinema acquires rights to HBO and Warner Bros Discovery

Mukesh Ambani's conglomerate Reliance Industries Limited wants to become a global media giant. This is the reason why a few days ago Jio Cinema acquired the rights of HBO and Warner Bros. Discovery Inc. After this, Jio Cinema has also started charging for many content on the app.

Jio Cinema wants to compete with companies like Walt Disney and Netflix

Jio Cinema wants to compete with big companies like Walt Disney Co and Netflix Inc in the Indian market. Last month, Jio Cinema had announced a subscription plan for ₹999 for one year. Now slowly Jio Cinema is reducing its free-content.