Kareena Kapoor Khan Introduces Saif Ali Khan As Lankesh From 'Adipurush'

News Helpline . Mumbai | Last month, Prabhas's fans got a big surprise when his new project 'Adipurush' was announced. The film's name was released with a poster and the tagline of the movie which reads as 'Celebrating the victory of good over evil'.

Yesterday, the makers shared that they would be revealing the antagonist of the film today. Finally Kareena Kapoor Khan reveals the name of the most handsome devil in history - her man - Saif Ali Khan.

Sharing the poster of the film which states SAIF ALI KHAN as Lankesh, She wrote, "Presenting the most handsome devil in history..my man Saif Ali Khan."

Om Raut is directing the film 'Adipurush' and Prabhas will be seen essaying the role of Lord Ram in the film. Saif Ali Khan will play the role of Raavan in the film. The film is an adaptation of the Indian epic which revolves around the victory of good over evil.

The film will be shot in 3D in Hindi and Telugu and will be dubbed in Tamil, Malayalam, Kannada and several international languages.  Film is jointly produced by Bhushan Kumar, Krishan Kumar, Om Raut, Prasad Sutar and Rajesh Nair.

The film is currently in pre production stage and will go on the floors in 2021. The film is set to have a release in 2022.

How this former model is promoting industrial Hemp in India

In 2018, Uttarakhand became the first state in India to allow the commercial cultivation of the hemp crop, which is a rich source of high-quality fibre and a host of medicinal and nutritive products.

While countries like Germany and China have been quick to capitalise on the legal cannabis industry, India is slowly waking up to its benefits as many small businesses and startups are planning to industrialize it on a large scale.

Badal Bodh, who is the Regional Head of the Indian Industrial HEMP Association (IIHA) in Himachal Pradesh, has taken the task of revolutionising the mindset on Hemp in the country. He is also the director of Himalayan Hemp, a company that uses an eco-socio-capitalistic model with the help of farmers to preserve the hemp strain and supply fibers for commercial use.

He says, “I’ve been associated with Hemp for the last seven years and supplying fibers to IIHA because I’m the regional head for Himachal Pradesh. Hemp fibres is started in big brands like Levi’s in USA ...Levi’s from this year and other big brands like H&M and Zara and getting hemp fibre cloths . Also high  brands like Giorgio Armani and Versace as they product special Hemp suits and clothing lines. So there is a huge demand Hemp fibers and products. Initially, I faced hurdles from a mindset perspective as people weren’t so keen on associating with it. However, hemp does not produce enough THC to create intoxicating effects when consumed. So the mindset is slowly changing. We have been focusing on the commercial appeal of Hemp as it caters to the sentiments of the larger market as well as the agrarian community. Hemp is used in industries across textile, eco-construction materials, bio-fuels, health, and nutrition. So it’s an extremely beneficial crop.”

The former model, who has worked with many well-known brands, says he found Hemp crop as a lucrative business model. He is now looking forward to the legalization of Hemp cultivation in Himachal Pradesh.

“I took a break from modeling because I wanted to start my own business. Hemp is really a high-value crop and it is ideal for places where topology and acute water scarcity come in the way of growing conventional crops. Also, Hemp can be harvested in three months. It requires very little water and in places where water is abundant two crops can be grown. I am hopeful that the Himachal Pradesh government will legalize it by next year as we are planning to do it on a large scale. We’ve a B2B Business model ready for the state,” Badal adds.