Now Mahindra will expand its business abroad, know what is the company's plan

Mahindra & Mahindra: After establishing its strong position in the domestic market, India's leading automaker Mahindra & Mahindra (M&M) is now working on a strategy to increase its presence in international markets. The company's Executive Director and CEO Rajesh Jejurikar revealed the efforts being made in this direction in a conversation with PTI-Bhasha.

Moving towards global markets

Mahindra & Mahindra plans to introduce its vehicles in the global market in a phased manner. The company will further strengthen its presence in countries like South Africa, Australia, New Zealand, Morocco and Chile in the first phase using its existing distribution network. Mahindra's pick-up truck and SUV models are already liked in these countries.

Jejurikar said that the company's recent models like XUV700, Scorpio N, and XUV 3OO will be introduced in these markets. The growing demand and new features of these products will help the company add new consumers along with existing customers.

Preparation for new global lifestyle pick-up truck

Mahindra introduced its Global Pick-up concept in 2023, which will go into production by 2027. This new generation lifestyle pick-up truck will be in line with global standards and will be designed for markets where both right and left-hand drive is prevalent.

The ASEAN region, which is currently an untapped market for Mahindra, will be the main focus under this strategy. Entry into this market will provide an opportunity for the company to enhance new revenue sources and brand reputation.

Special focus on electric vehicles

Mahindra's target is not limited to just pick-ups and SUVs. The company is also rapidly moving into the electric vehicle (EV) sector. The new electric model series will help Mahindra enter the global market of eco-friendly and sustainable mobility solutions.

Future direction

This plan of Mahindra & Mahindra to expand in international markets will not only accelerate the company's growth journey but will also help the Indian automobile industry gain global recognition. The company's product quality, innovation and commitment to meet customer needs will give Mahindra a strong international competitive edge.

This vision of Mahindra will not only boost economic growth but will also strengthen the concept of "Make in India" on the global platform.