Vikrant Shekhawat : Oct 23, 2024, 08:00 AM
Pushpa 2- The Rule: The audience has been waiting for Pushpa 2 for a long time, and now it would not be wrong to say that this film of Allu Arjun is ready to achieve a new height at the box office. It is not that we are only speculating; the atmosphere being created towards the film is proving it. In fact, Pushpa 2 has set a new milestone for itself even before its release.Pre-release business: 1085 croresPushpa 2 has earned 1085 crores before its release. This figure is quite surprising, especially when we see that many films do not cross this figure even after release. Let's see how the film achieved this historic feat:Non-theatrical rights: Rs 425 croreOTT rights: Rs 275 croreMusic rights: Rs 85 croreSatellite rights: Rs 65 croreTheatrical rights: Rs 660 croreAndhra Pradesh-Telangana: Rs 220 croreNorth India: Rs 200 croreTamil Nadu: Rs 50 croreKarnataka: Rs 30 croreKerala: Rs 20 croreOverseas: Rs 140 croreGreat earnings from non-theatrical rightsThe film has earned Rs 425 crore from non-theatrical rights, which includes OTT rights of five languages bought by Netflix. Apart from this, music and satellite rights have also earned a lot.Impressive deal of theatrical rightsThe film has earned Rs 660 crore from theatrical rights. The makers have struck deals with various regional theatre owners, including a deal of Rs 220 crore for Andhra Pradesh-Telangana. Not only this, an advance deal of Rs 200 crore has also been done in North India, which confirms the demand for the film among Hindi audiences.Release date and promotion plansThe release date of Pushpa 2 has been set as December 6, but there is talk of releasing the film a day earlier on December 5. The second week of November has been set for the trailer, after which the real promotion of the film will begin.ConclusionPushpa 2 has proved with its pre-release earnings that the film will not only live up to the expectations of the audience, but it can also become an important milestone in the history of Indian cinema. It will be interesting to see how successful the film is after its release and whether it will be able to cross the 1000 crore mark. This is going to be an unforgettable experience for Allu Arjun fans and movie lovers.