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Business / Apple to Kill Older iPhones, Increase India Prices for Brand Reset

Apple might stop selling the iPhone 6 and the iPhone 6 Plus in India & move them out of stores that average less than 35 unit sales a month. It also said that this will increase entry price of iPhones by more than Rs 5,000. Apple wants to reinforce its premium positioning in India & increase the average selling price. Company is ending its association with RP Tech for iPhones from April with Ingram Micro & Redington.

The Quint : Mar 14, 2019, 05:10 PM

Apple might stop selling the iPhone 6 and the iPhone 6 Plus in India & move them out of stores that average less than 35 unit sales a month. It also said that this will increase entry price of iPhones by more than Rs 5,000. Apple wants to reinforce its premium positioning in India & increase the average selling price. Company is ending its association with RP Tech for iPhones from April with Ingram Micro & Redington.

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