Campa Cola / How will Coca-Cola and Pepsi be saved from Ambani's camp?

Campa Cola: The way of doing business of Mukesh Ambani, the chairman of Reliance Industries and the richest man in Asia, has always been different and aggressive. Wherever he steps, the price war starts. This time Ambani has played a big bet in the carbonated soft drink market, causing the main players to flew the sleep of Coca-Cola and Pepsi.

Campa Cola's banging entry

Reliance Consumer Products (RCPL) has launched its Campa Cola brand in many new markets in India. This step has been taken just before the festive season, causing a stir in the market. The most important thing is that Mukesh Ambani has adopted pricing strategy like Jio this time too. They have reduced the price of Campa Cola with Coca-Cola and Pepsi, which has caused a challenge for these legendary companies.

How did Ambani play her bet?

Mukesh Ambani always understands the potential of India's big market and his aim is to expand rapidly. In the FMCG sector, Ambani has already adopted a low price strategy in front of big companies like Hindustan Unilever. Through Campa Cola, Ambani has adopted Jio Strategy in the soft drink market, in which he has kept the prices of his products very low to attract customers. Like Jio, Campa Cola is also trying to woo customers at low prices, causing difficulty in saving Coca-Cola and Pepsi.

Start of pricing war

According to an Economic Times report, the aggressive pricing of Campa Cola has directly affected Coca-Cola and Pepsi. Both these companies currently rule the Indian carbonated soft drink market, but now their dominance can weaken by Campa Cola coming into the market.

Reliance has rapidly expanded its dealer network after its slow start and now recorded the presence of the Campa brand in more than a dozen markets. Due to this, challenges are arising in front of big international companies like Coca-Cola and Pepsi. In such a situation, these companies will either have to reduce their prices, which will affect their profiteering, or they will have to take the risk of losing their market share at the hands of Campa.

Will Coca-Cola and Pepsi be able to save their reign?

Experts in the soft drink industry believe that Coca-Cola and Pepsi are getting a serious challenge from Campa Cola. Campa Cola is available in many different sizes and flavors and is being sold from Coca-Cola and Pepsi for half a price, which is a major attraction for customers. Campa Cola is also presenting new possibilities in the case of flavor, which is ready to compete with both international brands.

According to an executive, Campa Cola was seen as a regional B brand in the early stages, but its rapid spread and its growing grip in Tier 1 and Tier 2 cities created a matter of concern for Coca-Cola and Pepsi Has given.

Can Campa Cola change the game of carbonated drinks?

However, it remains to be seen whether the Indian consumers will go away from the big brands that have been going on for decades and will go to Campa Cola. However, Campa Cola has an emotional aspect of "Made in India", which can make it against foreign brands. Industry experts believe that if Campa Cola makes its place on a large -scale quick commerce platforms, the carbonated soft drink can start a price war in the market and it can prove to be a game changer for the entire industry.

Reliance's fast growing consumer market

Coca-Cola and PepsiCo have not yet reduced their prices, but they have intensified the campaign to woo consumers. India's carbonated soft drink market is around Rs 50,000 crore and is growing rapidly. Ambani's Campa Cola is fully prepared to get a significant share in this market.

Reliance Consumer Products is currently expanding its camp brand in southern states, West Bengal, Bihar, Orissa and parts of Uttar Pradesh. Along with this, the company is also working on a plan to set up manufacturing units in Mumbai, Delhi-NCR and other major markets.

conclusion

Mukesh Ambani's entry into Campa Cola Bazaar can prove to be a significant change for India's soft drink market. Companies such as Coca-Cola and Pepsi will have to reconsider their business models due to their aggressive pricing and expansion of distribution networks. If Campa Cola is successful on its current strategy, India's carbonated soft drink market can enter a new era, where Indian brands will also give tough competition to international giants.