Vikrant Shekhawat : Sep 18, 2021, 09:41 AM
Success Story of Washing Powder Nirma - If you are one of the children born in the 90s, then you must have seen a different world of television. In that era, only a few selected channels were broadcast on TV, in which counted programs were seen. But amidst all these things, 90's advertisements were also very exciting, in which Nirma washing powder was a very popular ad.The jingle of Nirma washing powder used to dominate the lips, while the girl wearing a white frock printed in her poster looked very cute. But have you ever wondered who is that cute girl made on Nirma's packet and what is her story, if not… then let's know the heart touching story of Nirma Girl-
Beginning of Nirma Washing Powder Success Story of Washing Powder Nirma
Washing Powder Nirma is a well-known brand in India, using which dirty clothes can be shined easily. The foundation of this brand was laid in 1969 by Karsanbhai Patel, a resident of Gujarat, who started Nirma in the name of his daughter.Karsan Bhai (Karsanbhai Patel) had a daughter, whose name was Nirupama. Karsan Bhai loved his daughter very much and used to affectionately call her as Nirma. But this love of father and daughter caught someone's eye and Karsan Bhai had to be separated from his beloved forever.Actually Nirupama said goodbye to the world at a young age. After that Karsan Bhai was badly broken and he used to miss his daughter every moment. In such a situation, he started a washing powder brand named Nirma and got his daughter's picture printed on its packet.
Karsan Bhai wanted his daughter Nirma to be well educated and have a worldwide name, but Nirma died at a young age and Karsan Bhai's dream remained unfulfilled. In such a situation, he had decided to make his daughter's name famous through Nirma washing powder and keep her immortal.
Nirma's journey was very difficult
Karsan Bhai had laid the foundation of Nirma Washing Powder in the infatuation of his daughter, but it was very difficult for him to achieve the status of fame. Actually at that time other washing powders were already famous in the market, which cost Rs 15 per kg.In such a situation, it was very difficult for Nirma to make her place in the market and reach door to door, so Karsan Bhai decided to sell Nirma Washing Powder at cheap prices. He had kept the initial price of Nirma at Rs 3.5 per kg, so that even low-income people could use washing powder.
In this way, due to low prices, the name of Nirma Washing Powder started coming up fast in the market, due to which gradually Nirma started reaching door to door. Karsan Bhai was a government employee and used to cycle to office every day, during which he used to sell packets of Nirma washing powder to people's homes.
Nirma Washing Powder's journey may have started on a bicycle, but soon it had made its way into the market. Niram washing powder became the first choice of people in Ahmedabad, whose formula took Karsan Bhai a long time of three years to prepare.
Nirma left the job and paid full attentionWhen Karsan Bhai saw that Nirma washing powder was being well liked in the market and low income people are also using it, he decided to make Nirma a big brand. For this, Karsan Bhai left his government job and devoted his entire time in the production of Nirma.Karsan Bhai formed his own team, who used to sell Nirma washing powder by going to nearby shops. To increase his business, Karsan Bhai started selling Nirma powder to the shopkeepers on credit, but when it came to giving money, the shopkeepers used to make excuses.
In such a situation, selling Nirma washing powder on credit for Karsan Bhai became a loss-making deal, after which Karsan Bhai ordered his team to bring back all the Nirma packets present in the shops. A different idea was running in Karsan Bhai's mind, which was going to become the reason for Nirma's fame very soon.Nirma brand became famous through advertisement
After getting all the Nirma packets back from the shop, Karsan Bhai decided to advertise it so that Nirma could make a household name through the advertisement. The ad company presented Nirma with a very scintillating jingle, which shot to fame overnight as soon as it hit television.Thus began a phase on television in which washing powder Nirma, milk-like whiteness came from Nirma, colored cloth also blossomed… Nirma, washing powder Nirma… everyone's choice was heard. Customers loved this ad so much that its jingle was on everyone's lips.Watch the advertisement of Nirma washing powder in the video
In this way Nirma made her mark not only in Ahmedabad but all over India and people liked this product very much. After getting fame from the advertisement, the shopkeepers themselves used to come to Karsan Bhai to ask for Nirma's packets, so that they could also earn.With making Nirma washing powder India's first choice, Karsan Bhai's dream was also fulfilled, in which he wanted to immortalize his daughter's name. Nirupama's picture is printed on every packet of Nirma, who left the world at a very young age.
But Nirupama had a father like Karsan Bhai, who did not give up even after losing his daughter and fulfilled every dream she had for her. Nirma is still the first choice of many Indians, which has a huge name in the market.
Beginning of Nirma Washing Powder Success Story of Washing Powder Nirma
Washing Powder Nirma is a well-known brand in India, using which dirty clothes can be shined easily. The foundation of this brand was laid in 1969 by Karsanbhai Patel, a resident of Gujarat, who started Nirma in the name of his daughter.Karsan Bhai (Karsanbhai Patel) had a daughter, whose name was Nirupama. Karsan Bhai loved his daughter very much and used to affectionately call her as Nirma. But this love of father and daughter caught someone's eye and Karsan Bhai had to be separated from his beloved forever.Actually Nirupama said goodbye to the world at a young age. After that Karsan Bhai was badly broken and he used to miss his daughter every moment. In such a situation, he started a washing powder brand named Nirma and got his daughter's picture printed on its packet.
Karsan Bhai wanted his daughter Nirma to be well educated and have a worldwide name, but Nirma died at a young age and Karsan Bhai's dream remained unfulfilled. In such a situation, he had decided to make his daughter's name famous through Nirma washing powder and keep her immortal.
Nirma's journey was very difficult
Karsan Bhai had laid the foundation of Nirma Washing Powder in the infatuation of his daughter, but it was very difficult for him to achieve the status of fame. Actually at that time other washing powders were already famous in the market, which cost Rs 15 per kg.In such a situation, it was very difficult for Nirma to make her place in the market and reach door to door, so Karsan Bhai decided to sell Nirma Washing Powder at cheap prices. He had kept the initial price of Nirma at Rs 3.5 per kg, so that even low-income people could use washing powder.
In this way, due to low prices, the name of Nirma Washing Powder started coming up fast in the market, due to which gradually Nirma started reaching door to door. Karsan Bhai was a government employee and used to cycle to office every day, during which he used to sell packets of Nirma washing powder to people's homes.
Nirma Washing Powder's journey may have started on a bicycle, but soon it had made its way into the market. Niram washing powder became the first choice of people in Ahmedabad, whose formula took Karsan Bhai a long time of three years to prepare.
Nirma left the job and paid full attentionWhen Karsan Bhai saw that Nirma washing powder was being well liked in the market and low income people are also using it, he decided to make Nirma a big brand. For this, Karsan Bhai left his government job and devoted his entire time in the production of Nirma.Karsan Bhai formed his own team, who used to sell Nirma washing powder by going to nearby shops. To increase his business, Karsan Bhai started selling Nirma powder to the shopkeepers on credit, but when it came to giving money, the shopkeepers used to make excuses.
In such a situation, selling Nirma washing powder on credit for Karsan Bhai became a loss-making deal, after which Karsan Bhai ordered his team to bring back all the Nirma packets present in the shops. A different idea was running in Karsan Bhai's mind, which was going to become the reason for Nirma's fame very soon.Nirma brand became famous through advertisement
After getting all the Nirma packets back from the shop, Karsan Bhai decided to advertise it so that Nirma could make a household name through the advertisement. The ad company presented Nirma with a very scintillating jingle, which shot to fame overnight as soon as it hit television.Thus began a phase on television in which washing powder Nirma, milk-like whiteness came from Nirma, colored cloth also blossomed… Nirma, washing powder Nirma… everyone's choice was heard. Customers loved this ad so much that its jingle was on everyone's lips.Watch the advertisement of Nirma washing powder in the video
In this way Nirma made her mark not only in Ahmedabad but all over India and people liked this product very much. After getting fame from the advertisement, the shopkeepers themselves used to come to Karsan Bhai to ask for Nirma's packets, so that they could also earn.With making Nirma washing powder India's first choice, Karsan Bhai's dream was also fulfilled, in which he wanted to immortalize his daughter's name. Nirupama's picture is printed on every packet of Nirma, who left the world at a very young age.
But Nirupama had a father like Karsan Bhai, who did not give up even after losing his daughter and fulfilled every dream she had for her. Nirma is still the first choice of many Indians, which has a huge name in the market.