Mukesh Ambani Campa Plan / Mukesh Ambani played Jio's bet on Campa Cola, will compete like this

Mukesh Ambani has made a big move by launching Campa Cola in the carbonated soft drink market. Before the festive season, Ambani has halved the prices of his products to those of Coca-Cola and Pepsi, which has increased the concern of these companies. Ambani's strategy may again lead to a price war.

Vikrant Shekhawat : Sep 21, 2024, 08:00 AM

Mukesh Ambani Campa Plan: Reliance Industries Chairman Mukesh Ambani has once again decided to stir up the carbonated soft drink market. Ambani has once again followed the Jio model to revive the 50-year-old Desi Campa Cola. His move has not only increased competition in the market but has also put the big players in worry.

The return of Campa Cola

Campa Cola, which was previously a well-known name in the Indian market, is now coming back with a new identity under the leadership of Mukesh Ambani. According to reports, Reliance Consumer Products has launched Campa Cola in several new markets ahead of the festive season. This time Campa Cola is competing directly with Coca-Cola and PepsiCo.

The beginning of the price war

Ambani's strategy is already clear—he wants to disrupt the market by keeping the price of his carbonated soft drink half that of his competitors. This price war is now forcing Coca-Cola and PepsiCo to change their marketing strategies. Both companies are now taking quick steps to promote their products and attract customers.

Jio effect of telecom sector

When Mukesh Ambani launched Jio in 2016, the telecom industry also witnessed a similar stir. Other companies had to reduce the prices of their recharge plans, which led them to offer many lucrative offers to retain their customers. The same strategy can now work for Campa Cola as well.

Opportunity in the Indian market

This move by Ambani is also in the direction of promoting local products in the Indian market. The emotional aspect of "Made in India" can put Campa Cola at par with foreign brands, such as Coca-Cola and Pepsi. Ambani has always formulated his strategies recognizing the huge size of the Indian market, and now he is adopting the same approach in the FMCG sector.

Conclusion

Mukesh Ambani's entry into the carbonated soft drink market with Campa Cola is not just a business move but also provides an opportunity for new options and competition for Indian consumers. Now it remains to be seen whether Campa Cola will be able to challenge its competitors or not. If Ambani's strategy succeeds, it could prove to be a new direction for the market.