Vikrant Shekhawat : Oct 23, 2024, 05:10 PM
Mukesh Ambani News: Ration shops in the locality, where you get everyday items like sugar, pulses, wheat, and rice at cheap prices, may soon take a new look. Now it is possible that you will get similar cheap ration at Reliance Retail stores as well. The retail company of the country's biggest industrialist Mukesh Ambani, which has already made its place in fashion, toys, jewelry and smart markets to Jio Store and Jio Mart, is now moving in this direction.New partnership of government and RelianceTalks are going on between Mukesh Ambani's Reliance Retail and the Government of India for the sale of cheap ration. The government recently launched the "Bharat Brand", under which essential items like flour, rice and pulses are made available at cheap prices. Now the goods of this brand can also be sold through Reliance's retail network.The cheap food products sold under the 'Bharat' brand will benefit the middle class of the country and those who do not fall below the poverty line but are facing inflation. These are the same people who are not eligible to get free food grains under the Pradhan Mantri Garib Kalyan Anna Yojana. Now cheap products of this brand can be easily available at Reliance stores, which will provide relief to consumers struggling with inflation.Big step in dealing with inflation
As part of the government's efforts to control inflation, this partnership can prove to be a big step. Reliance Retail's vast network has reached every corner of the country, and the plan to sell cheap ration through this network can be very helpful in dealing with inflation.
According to reports, the Government of India wants Reliance Retail to sell 'Bharat' brand flour, rice, and pulses at its stores at cheap prices. This will not only control inflation, but will also benefit Mukesh Ambani's company. Cheap ration will reach the lowest sections of the country through Reliance Retail, which will strengthen the hold of Ambani's retail company.
What is the 'Bharat' brand?The 'Bharat' brand was launched in 2023 with the aim of providing cheap food products to the common people. The government distributes this brand through NAFED, NCCF, central stores and mobile vans. Under this, rice is sold at Rs 29 per kg, flour at Rs 27.50 per kg and chana dal at Rs 60 per kg.This brand is mainly for those who do not fall below the poverty line, but cannot avail the benefits of Pradhan Mantri Garib Kalyan Anna Yojana. In this way, the focus of the 'Bharat' brand is on the middle class, who are facing the brunt of inflation the most.New opportunities for Reliance RetailMukesh Ambani's Reliance Retail will not only fulfill its social responsibility through this partnership, but will also be able to increase its reach to the lowest sections of the country. Despite already being one of the largest retail networks in India, this new move will further strengthen Reliance Retail's hold in the market.In this effort to tackle inflation, the government's potential partnership with Reliance Retail can give great relief to the middle class of the country. Along with this, it can also prove to be an important economic opportunity for Mukesh Ambani, which will expand his retail empire even more.ConclusionThis partnership between Reliance Retail and the Government of India will not only help in controlling inflation, but will also show a new direction in the country's large retail market. While the availability of cheap ration of 'Bharat' brand will provide relief to the middle class, Reliance Retail will also get a chance to expand. This move will give a big support to the government's plan to tackle inflation, and Mukesh Ambani's company will be able to reach the lowest sections of the country.
As part of the government's efforts to control inflation, this partnership can prove to be a big step. Reliance Retail's vast network has reached every corner of the country, and the plan to sell cheap ration through this network can be very helpful in dealing with inflation.
According to reports, the Government of India wants Reliance Retail to sell 'Bharat' brand flour, rice, and pulses at its stores at cheap prices. This will not only control inflation, but will also benefit Mukesh Ambani's company. Cheap ration will reach the lowest sections of the country through Reliance Retail, which will strengthen the hold of Ambani's retail company.
What is the 'Bharat' brand?The 'Bharat' brand was launched in 2023 with the aim of providing cheap food products to the common people. The government distributes this brand through NAFED, NCCF, central stores and mobile vans. Under this, rice is sold at Rs 29 per kg, flour at Rs 27.50 per kg and chana dal at Rs 60 per kg.This brand is mainly for those who do not fall below the poverty line, but cannot avail the benefits of Pradhan Mantri Garib Kalyan Anna Yojana. In this way, the focus of the 'Bharat' brand is on the middle class, who are facing the brunt of inflation the most.New opportunities for Reliance RetailMukesh Ambani's Reliance Retail will not only fulfill its social responsibility through this partnership, but will also be able to increase its reach to the lowest sections of the country. Despite already being one of the largest retail networks in India, this new move will further strengthen Reliance Retail's hold in the market.In this effort to tackle inflation, the government's potential partnership with Reliance Retail can give great relief to the middle class of the country. Along with this, it can also prove to be an important economic opportunity for Mukesh Ambani, which will expand his retail empire even more.ConclusionThis partnership between Reliance Retail and the Government of India will not only help in controlling inflation, but will also show a new direction in the country's large retail market. While the availability of cheap ration of 'Bharat' brand will provide relief to the middle class, Reliance Retail will also get a chance to expand. This move will give a big support to the government's plan to tackle inflation, and Mukesh Ambani's company will be able to reach the lowest sections of the country.