Zee News : Apr 04, 2019, 10:30 AM
Zee Cinema's new brand philosophy Jazba Hai Jeene Mein, Jab Cinema Hai Seene Mein captures this emotion of achieving the unachievable. Zee Cinema's brand positioning Seene Mein Cinema is aimed towards inspiring every Indian to make the most of everything has to offer. Channel released a brand film during the glittering Zee Cine Awards 2019. The film reflects new philosophy & positioning, accentuating the inspiration.