Corona / Indians recovered from the shock of the epidemic, increased urge for clean life - good food and health

The shock of the corona pandemic has made the world more aware of cleanliness and health. There has also been an increased concern and urge among Indians about a clean life, good food and health security. A survey report prepared in collaboration with Facebook's Boston Consulting Group during the Corona period - Turn the Tide revealed that there has been a 120 percent increase in online searches to know about health and immunity in the country.

40 percent of Indians expressed their willingness to buy more vitamins, ayurvedic products and nutrients than before. Since the lockdown, people's inclination towards fresh food and household cleaning items has increased significantly. At the same time, caution has also been started regarding packaged items. In the survey, 44 percent of Indians talked about increasing spending on healthy and fresh food. At the same time, 85 percent of the families said that their habit would continue in the coming months as well.

The corona pandemic played a big role in making people realize the importance of home cooked food. In the survey, most people in the age group of 18-45 years believed that their focus would be on home cooked food. In 47 per cent of Indian households, the emphasis is on cleaning the house and toilets. 91% people wash their hands more than before. Products like sanitizers and handwash that protect against germs have become a permanent part of a large number of people's homes.

Online sales of these products increased tremendously during the Corona period. In the first wave, this increase was 14 times. There has been a nearly one and a half times increase in online searches to know about immunity boosting products. Home care, personal care and cosmetic products grew by 1.45, 1.3 and 1.35 times, respectively, among new online buyers.