Special / Jewellery designer creates earrings to hold Apple AirPods

Jewellery company MISHO Designs' creative director Suhani Parekh has created earrings just for Apple AirPods. "They would slip out of my ears...I was afraid that they would simply pop out and I'd end up losing it," said Parekh, who was constantly using AirPods while working from home. The earrings come in three designs, and retail for between $60 and $125.

Business Insider : Sep 17, 2020, 03:06 PM

New Delhi: Suhani Parekh had Apple AirPods for a while, but she didn't find herself using them much.

"They would always slip out of my ears - I was often afraid that the AirPod would simply pop [out] and I would end up losing it," the creative director of Misho Designs told Business Insider in an email interview.

Then, while stuck at home because of COVID-19, "life suddenly became so much more digital," she said. " I was always on the phone, on video calls, on Zoom meetings, and like a lot of us I decided to get cracking on those long overdue workouts."

Reaching for her AirPods throughout the day inspired the idea: earrings that not only complement AirPods but also hold them in place.

The AirPod accessory market has become popular for third parties looking to cash in on the ever-popular headphones. Apple sold 60 million pairs of them in 2019 according to analyst estimates.

With the product in so many customer's hands, there's a strong potential market for accessories like Misho's earrings.