Vikrant Shekhawat : Aug 02, 2023, 05:54 PM
BCCI News: Cricket is such a religion in India, which ends all the conflicts between Hindu-Muslim, high and low. The magic of this cricket fever is such that any match of the country's team brings tremendous income opportunities for the Board of Control for Cricket in India (BCCI) as well as other companies. Now BCCI has made a plan to include companies like Amazon and Google in its earning plan.After earning huge profit in selling the media rights of IPL, now BCCI has made a plan to earn from the matches of Indian cricket team's bilateral series (tournament held only between two countries). BCCI's target is to earn $750 million from its bidding. These rights are worth the same as they were five years ago. The number of these matches can be around 102.Will earn money from Amazon-GoogleBCCI wants to include international companies like Amazon and Google in the race for media rights of these matches, so BCCI has shifted the auction process by two weeks. BCCI is now contacting more and more companies to participate in its bidding process.However, one reason for this is also that BCCI has received a cold response from other media companies regarding buying the rights of these series. On the contrary, companies are more interested in buying media rights of short format cricket matches like IPL.Reliance bought the rights of IPLThe web telecast rights of the recently ended IPL were successful in buying Reliance Industries' Jio Cinema this year. Although the TV rights remained with Star India. BCCI had earned huge money from this deal. Reliance has actively bought the digital media rights of the bilateral series of the Indian cricket team.Although in contrast, Star India had TV and digital rights of IPL since 2019, but this year only TV rights remained with it and it also had to struggle to earn revenue from advertising.