Vikrant Shekhawat : Jan 26, 2023, 01:55 PM
Ford Bronco SUV: For some time now, you must have been continuously hearing that many car manufacturers have a huge number of pending orders, due to which the waiting period for the delivery of cars has increased. Many car manufacturers see this as their accolade, but now a company is asking customers to cancel the bookings due to excessive booking of their SUVs. The company is even offering money to the customers to cancel the booking of the SUV.The company doing this is Ford, which is America's leading automaker. It launched the Bronco SUV in 2021, it has received a great response from the customers, it has received tremendous bookings. Now the company is giving customers a discount of $ 2,500 (about Rs 2 lakh in Indian currency) to cancel the booking of this SUV and book another model.According to media reports, in the incentive bulletins sent by Ford to the dealers, 2023 Bronco SUV buyers have been asked to cancel their orders and book a second vehicle with a discount of $ 2,500. This discount will be available only on those other vehicles, whose booking will be done before 3rd April.According to reports, Ford says that suddenly the supply-chain has become a big challenge. The supply has been disrupted due to which some of the features that were supposed to be delivered in the SUV cannot be delivered. In such a situation, the company is asking customers to cancel the booking of this SUV and in return is giving them a discount offer on the switch to another model.