- India,
- 11-Mar-2025 06:00 AM IST
Holi 2025: Praveen Khandelwal, National General Secretary of Confederation of All India Traders (CAIT) and BJP MP from Chandni Chowk, said that like last year, this time too, traders and customers have boycotted Chinese-made goods during the festival of Holi. A tremendous jump is being seen in the sale of Indian-made herbal colors and gulal, pichkaris, balloons, sandalwood, puja materials, apparel etc.Diversity and demand in the market Before Holi, the demand for sweets, dry fruits, gift items, flowers and fruits, clothes, furnishing fabric, grocery, FMCG products, and consumer durables has increased rapidly. Due to the increasing spending of consumers, many businesses have boomed during Holi. Sales of white T-shirts, kurta-pyjamas, salwar-suits and T-shirts with 'Happy Holi' written on them are increasing for playing with colors.Tradition of festivals and business Khandelwal said that India is a country of festivals and every religious event gives impetus to business. Economic activities accelerate through Holi, which gives special benefits to small traders, small industries and MSME sector. This year's Holi is proving to be profitable for traders and retailers across the country.Rs 60,000 crore business According to CAT, more than Rs 60,000 crore business is expected during Holi this year, which is about 20% more than last year's Rs 50,000 crore. Delhi markets alone are expected to have a business of more than Rs 8,000 crore.Holi celebrations are being organized on a large scale across the country including Delhi. There is a buzz of Holi Milan celebrations in banquet halls, farmhouses, hotels, restaurants and public parks. More than 3,000 Holi Milan celebrations are being organized in Delhi alone, which has brought liveliness to the markets. Large scale celebrations are also being organized by business, social, cultural and religious organizations.Sales of Gujiya and traditional sweets on the rise With the arrival of Holi, the wholesale and retail markets of Delhi are crowded. Sweet shops are selling Gujiya, papdi and other traditional sweets in full swing. Shopping for fruits, dry fruits and gift items is also on the rise.Date of Holi and market colours Holika Dahan will be performed on March 13 in Delhi, while the festival of colours will be celebrated on March 14. Shopping is on the rise in the markets, shops are decorated with colourful gulaal, pichkaris and other Holi related items.Increasing demand for herbal colours This year too, the demand for herbal colours, abir and gulaal is high. Children are especially liking pichkaris with themes like Spider-Man, Chhota Bheem. Sales of gulaal sprays and pichkaris with attractive designs are also on the rise.Conclusion The festival of Holi is not only a symbol of colours and happiness but it also promotes economic activities. The growing demand for indigenous products, surge in business activities, and the vibrant market environment show that festivals in India are not just of cultural significance, but are also economically important.