Nadia Chauhan News / Know who is Nadia Chauhan? Who made Frooti a brand worth 8000 crores

Nadia Chauhan News: Do you know that a woman with her hard work and ability took her father's company to a turnover of thousands of crores? Yes, we are talking about Nadia Chauhan, who transformed Parle Agro from a small brand to a huge and successful company. Let's know how Nadia, with her strategies and new approach, made Parle Agro one of the largest food and beverage companies in the world.

Start of Parle Agro and Nadia's contribution

Parle Agro was founded in 1984 and initially the company relied on only one product, Frooti. In 2003, when Nadia Chauhan was just 17 years old, she joined this company. The vision she adopted about the future of the company took Parle Agro to new heights. Nadia's hard work and new ideas increased the company from ₹ 300 crores to ₹ 8000 crores.

Frooti's journey: From kids to people of all ages

Parle Agro's most famous product was Frooti, ​​which was earlier known only for kids. But Nadia made it a favorite drink for all age groups. She got big Bollywood and Tollywood stars like Alia Bhatt and Ram Charan to promote it. ₹300 crores were spent on this advertisement and it earned more than 2000 crores. After this, Frooti became a popular brand among people of all ages and Parle Agro got a new identity. Nadia's hard work made it such a big brand that today Frooti is part of a ₹8000 crore brand.

Appy Fizz: New revolution in the Indian market

Nadia's next big success came in 2005 when she launched Appy Fizz. It was India's first apple juice and at that time there was no such product in the Indian market. The packaging, taste and attractive advertisement of Appy Fizz made it very popular among the young audience. The product captured 99% market share and grew 36% year on year. Appy Fizz gave a new direction to Parle Agro and helped the company reduce its dependence on Frooti.

Nadia's Vision: Launching New Products

Nadia Chauhan realized early on that relying on a single product could be a risk. Hence, she also launched new products like Baileys, which has become a ₹1000 crore business today. Nadia emphasized on quality and packaging, and her approach gave Parle Agro a strong identity. Her new products took the company's business to new heights.

Next Goal: Make it a ₹20,000 crore company

Nadia's next goal is to make Parle Agro a ₹20,000 crore company. She is focusing on new products and plans to further increase the company's promotion through digital marketing. Her dream is that Parle Agro becomes a big name not only in India but all over the world. With her vision and hard work, this dream is likely to come true completely.

Nadia Chauhan's struggle and inspiration

Nadia Chauhan's career is no less than an inspiration. She not only made her father's company successful but also gave it a new direction. Her hard work, vision and right decisions gave Parle Agro a new identity. Today Nadia has become a role model for those women entrepreneurs who work hard continuously to realize their dreams.

Nadia's success proves that if a person is honest and dedicated towards his goals, he can overcome any challenge and reach the heights of success. This journey of success of Parle Agro is not only the result of Nadia Chauhan's hard work, but it is an inspiration for every woman who is struggling to fulfill her dreams.